This Year’s Football Kit Launches
Football kit launch photography has defined my year. I directed and photographed campaigns for football clubs across Europe, working on rooftops, inside cathedrals, in heritage factories and through stadium tunnels.
Each project carried its own personality, but the thread running through them all was energy and emotion. A football kit launch is more than new colours or patterns; it is identity, pride and the connection between a club and its supporters.
My approach to football kit launch photography is to capture and humanise the players. I want them to feel real and rooted in their community, whether I am directing a short film in a historic space or shooting portraits in the tunnel before kick-off. The goal is imagery that feels alive, moves with the viewer and reflects the spirit of the club.
This season brought early starts, travel days and a lot of creative momentum. I am proud of the stills and films that came out of these projects. They show how football kit launch photography can tell stories that live beyond the pitch.
You can see the full campaigns and more football kit launch photography on my site at www.samtodd.co.
Cheers,
Sam
