Google Pixel x England

As a sports photographer, shooting your home team ahead of a World Cup is right up there with the bucket list jobs.

This summer was a pretty special one for English football. Watching the country get behind the team and make it all the way to the semi-finals was a great reminder of the effect sport can have on a nation. It brings people together, creates shared experiences and gives everyone something to get behind.

That’s one of the reasons I love photographing sport. It’s never just about the athlete or the game  it’s about the feeling around it.

 

The idea

Dark Horses came up with a great concept: make the images feel like press photographs taken straight after a match, with the players gathered in the changing room watching a goal replay on a Google Pixel. The challenge was getting genuine celebrations in the short amount of time we had.

The solution? Play them absolute screamers.

We edited together a compilation of some of England’s best goals and played it back during the shoot. It didn’t take long. The reactions were real, the celebrations followed, and we had our moments. A pretty simple idea, but sometimes that’s all you need.

I’ve included a few behind-the-scenes shots from the day alongside the final images.

Massive thanks to everyone who helped make it happen.

Shot for Google Pixel.

Production — Double Dice Films

Creative — Dark Horses

Executive Producer — Charles S. Gordon

Production Manager — Shay Khelifa

Retouch — I Am A Retoucher

Lighting — Lawrence Atkin

Digital — Jonny Clarke

Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England
Sam Todd Photographer Google Pixel x England